Good marketing is essential for the development of any business and health rules / medical practices are no exception to this rule. Healthcare is a niche industry that needs a different approach to retain its current “customers” and attract new people. A practice client who wants to increase their practice needs to see at least 30 new patients per month, which is an ambitious goal to achieve. You need to create a practice that offers high-quality services at a reasonable price so that your patients are happy and ready to spread the word.
Maintaining your current patient list and attracting new patients is not an easy task and requires a lot of effort, time, and often a financial investment. There are many established marketing techniques and referral programs that can help you with this undertaking but there are other ways that can help you to enhance your practice.
The following are some creative marketing ideas that you can use while establishing other practices that you may be familiar with but you need to focus a bit more on applying them. They are proven ways to help all businesses grow and aim to bring value to all parties involved.
Maintain a good relationship with your existing clients
When you think about enhancing your practice, the main focus is on how to attract new patients. While this is important, it is also important to follow-up with your existing patients and be happy with the service you provide.
One of the best ways to get ads is word-of-mouth. It’s probably the oldest marketing strategy for advertising, and although a bit slower than other channels like TV, radio, social media, and the like, always produces positive results. A patient who is happy with the service and treatment you receive in your practice will share her positive experience with family, friends, and colleagues.
Caring for your current patients can have a positive impact on both your practice and your patients. On the one hand, this is one of the most effective when advertising through your references and the cheapest way to spread the word about you. On the other hand, your patients feel pampered and appreciate the attitude you are giving.
Send reminders via mail or phone
A good way to show your patients what you care about is to send them reminders of upcoming regular screenings or other events. For example, you can invite them and their friends to an event that you organize. Or inform them that your practice is offering specific exemptions on the given exams, tests or lab tests.
These types of reminders show that you’re willing to pay extra for your patients. Be sure to select the appropriate channel – email, text message or phone selection for each group. The content of these texts is also very important, so you can consult the professional writers of HandmadeWriting and Writing Guru and get help with creating outstanding content.
Be careful when adopting this marketing approach to not turn it into spam. Thus, technology will lose many of its positive effects. Keep your conversations with your patients up to the point and always be positive and friendly in the messages you send.
Know your target audience
To attract more patients, you need to know specific demographic information in the area where your practice is located. Looking at your current patient records will help you determine your target audience. Details such as average age, gender, location, and occupation will influence your specific marketing strategies and channels. Do you use CRM to find your patients and provider network?
In addition, it’s also good to research trends in that area and your practice. If there are older people around, it might be a smart move to invest in opening a geriatric panel. If the neighborhood is predominantly populated by young families with children, you can hire a few more pediatricians.
Analyzing this type of data allows you to know your target audience and organize the best marketing campaigns that will deliver results.